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Handling crises well

Handling crises well

On Oct. 27, a 7.7-magnitude earthquake struck off the coast of B.C. at 8:04 p.m. PT. The strength of it triggered tsunami alerts along the West Coast of Canada and the U.S., and even Hawaii. In the U.S., officials sent out their first tsunami bulletin immediately after the quake at 8:13 p.m. PT, reports the … Continue reading

Targetting your message

Targetting your message

With Twitter, organizations don’t have to settle for pushing content out to their followers. If they have the funds, they can target their tweets and information – for a fee. Twitter offers several products: • Promoted Accounts, which are featured in search results and within the Who to Follow section. The promoted account will appear … Continue reading